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Showing posts from January, 2023

MARKETING IN THE FUTURE

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The way market and market dynamics are changing, marketing is also bound to change in future. these changes will in marketing scenario call for   business leadership coaching   or   Leadership coaching .  competence and orientations of our marketing leaders are needed to face this upcoming market scenario. some of the changes will be as- Buyers will select the best brands in the future without needing much help from “advertising or sales people” because marketing success will depend mainly on smart pricing, strong branding and owing dominant Distribution channel positions. this means that we need to Provide  Executive coaching  to our leaders to create this kind of marketing plan. Marketing creativity will be crucial. as a matter of fact, you have a lot of people in a company who are very good professional marketers. they are able to sell the goods, you have produced. that is not enough. you want entrepreneurial marketers those who are coming up with ideas ...

DIVERSITY IN WORK FORCE: GENDER OR GENERATION?

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We discuss all the time that we should have diversity in workforce . Most of the time when we talk about diversity, we tend to speak or understand it as gender diversity. Means we should have more women in workforce. There too why not have women in different roles or even higher hierarchies also. Now, another thing in that connection is always distinguish the generations that we operate in businesses- the baby boomers are the older guys usually, who are CEOs and top managers in the executive suite. They have no digital experience at all, but they are ready to learn about it too. Then there is Generation X, those are populating all the managers around the jobs they are not at the CEO Level and executive suites. We can update these generations with different  ICF Certified Coaching  or  C-Suite Coaching  available. Then there is Generation Y- the Millennials, who have been the recent hires, in their 20s, digitally oriented and trained people. Then some of your newest h...

WHY YOU SHOULD CONSULT BUSINESS COACHING AND CONSULTING SERVICES

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Today's business culture strongly emphasizes utilizing business   coaching and consulting   services. Many firms have started to realize the value of business advisor services when an outside perspective or specialized skill set is needed. These consultants provide expert guidance. Organizations have been able to save money and time while gaining access to critical skills and experience that are not housed within. A qualified business consultant can offer an unbiased viewpoint and experience to support your organization’s transformation.  Various consultants specialize in various fields, including funding possibilities, money, people, operations, strategy and management, and marketing and sales. The advantages of consulting a business coaching service are as follows: Prosperity You and your business both benefit from business coaching! Having a seasoned mentor and access to their huge collection of tools and resources can make a world of difference for your company. You m...